Business philosophy – Business is not just a blueprint. Lots of IT solutions are complicated and have to be explained to customers in depth. The danger in doing so is that with all of the technical details, an overview of the entire situation falls by the wayside. The small details supersede the big picture. For us, it’s important to never lose that big picture. Customers want to know how Solution XY can help them. Will it help me save money? Will it help simplify my processes? Am I prepared for the future? We don’t just give the technical details of a product; we sell a long-term vision. Then come the details.